We develop, expand, and modernize care homes throughout Worcestershire, including developments in Worcester, Kidderminster, and Redditch, and refurbishments in Malvern, Droitwich, Evesham, and other market towns across the County. As we have chosen to specialize exclusively in the Care Sector, our construction projects will be shaped solely by CQC compliance, HTM/HBN Standards, and the practicalities of operating a Care Home on a day-to-day basis.
The population of Worcestershire is currently higher than both the West Midlands & UK averages for those aged over 60, and as of March 2019, the ONS forecast growth in this demographic to be approximately 42% by 2040. In addition, it was estimated that the population aged 80 and over would continue to grow faster than all other age groups. Therefore, against the backdrop of such significant growth, there are currently only 177 CQC-registered care homes in a county with a population exceeding 610,000. The gap between predicted demand and existing supply is evident and continues to widen.
What we do in Worcestershire
In terms of Design & Build Services, we offer our services to all care operators, developers, and investors within the County of Worcestershire. As such, we cover the four key areas as follows:
New Build Care Homes
We provide a design and build service for the construction of care homes, specifically designed to address the needs of the future (care) user, from initial planning stages through to completion, ready for CQC Registration. Typically, projects will consist of 40 beds or more (up to 80+).
All aspects of the project are managed by us, including Health Architecture, Structural Engineering, Compliance with HTM/HBN regulations, M&E Design, Fit-Out, and Commissioning, all of which are covered under a single contract.
The Central Location of Worcestershire provides excellent transport links, and there is a relatively high proportion of self-funders across several District Council Areas. Furthermore, land prices in Worcestershire are significantly lower than those found in the South East. Additionally, the Demographic Profile of the Older Population in Worcestershire is likely to be higher than that of many other counties. This ultimately creates a 'demand' Case for new Purpose-Built Stock.
Refurbishment of Care Homes
Within Worcestershire, there are 177 Registered Care Homes as per CQC. These care homes vary in type, ranging from newly designed facilities to older buildings originally used for residential purposes, which, due to age and original design constraints, are now becoming obsolete. A large number of these care homes suffer from outdated M&E systems, which restrict modern wet room designs, and their bedroom and communal space layouts do not comply with either Modern Dementia Standards or current CQC Environmental Expectations.
We undertake both Full and Partial Refurbishments of Live Occupied Sites, including but not limited to Wet Room Installations, Bedroom Upgrades, Communal Space Redesigns, Kitchen HACCP Upgrade works, Fire Safety Improvements and M&E Overhaul works. All Refurbishment Works are Phase Managed to Minimize Disruption to Residents and Staff.
By completing these Gaps, Operators can Reduce Regulatory Risk, improve CQC ratings, and Increase Asset Value. Whether refinancing, expanding, or selling, an operator should aim to increase their asset value.
We provide specialist care home construction and development services throughout Worcestershire. Our coverage extends from Worcester and the larger towns of Redditch and Kidderminster to the county’s affluent spa towns, growing commuter settlements and rural communities.
| Area | Key Locations | Local Care Market Overview |
|---|---|---|
| Worcester City | Worcester, St John’s, Claines, Battenhall, Ronkswood | As the county’s principal city and largest urban care market, Worcester supports demand from both self-funded residents and local-authority placements. Worcestershire Royal Hospital creates an ongoing requirement for suitable residential, nursing and step-down care following discharge. Strong transport connections and a sizeable local workforce also make Worcester an attractive location for new care home development. |
| Malvern Hills | Great Malvern, Upton-upon-Severn, Tenbury Wells | Great Malvern is one of Worcestershire’s strongest private-pay care markets, supported by an affluent older population, attractive surroundings and high levels of homeownership. Modern purpose-built provision becomes more limited outside Malvern itself, creating potential opportunities in carefully selected rural and market-town locations. Access to Worcester, the A449 and M5 further strengthens the area’s appeal. |
| Wychavon | Droitwich Spa, Evesham, Pershore, Broadway | Wychavon contains several established and growing market towns with increasingly older populations. Droitwich Spa already has a recognised care market, while Evesham, Pershore and Broadway offer varying levels of self-funder potential. Good connections through the A44, A46 and M5 support accessibility, while some rural communities remain underserved by modern local care provision. |
| Bromsgrove District | Bromsgrove, Rubery, Alvechurch, Hagley, Wythall | Bromsgrove forms part of the wider Birmingham commuter belt and benefits from excellent access to the M5 and M42. Its affluent villages and established homeowner population can support good levels of private-pay demand. Proximity to Birmingham may broaden the available workforce, although local staffing conditions should still be assessed for each proposed development. |
| Redditch | Redditch, Headless Cross, Webheath, Astwood Bank | Redditch is a substantial urban market with ongoing demand for residential, dementia and nursing care. Alexandra Hospital contributes to demand for suitable placements following discharge. The borough is likely to support a greater proportion of publicly funded and mixed-funded residents than Worcestershire’s more affluent districts, while locations such as Webheath and Astwood Bank may offer stronger private-pay potential. |
| Wyre Forest | Kidderminster, Stourport-on-Severn, Bewdley | Wyre Forest combines the urban population of Kidderminster with smaller towns and rural communities. Demand is likely to include a mixture of local-authority-funded, NHS-supported and self-funded placements. Kidderminster provides the district’s largest population base, while Bewdley, Stourport-on-Severn and surrounding villages may offer stronger opportunities for higher-quality private-pay care. |
Worcestershire presents opportunities for a range of care home models. Affluent locations such as Great Malvern, Broadway, Hagley and parts of Bromsgrove may suit premium self-funded developments, while Worcester, Redditch and Kidderminster can support larger mixed-market schemes serving residential, nursing and dementia-care needs.
Outside the main towns, many communities have ageing populations but more limited access to modern purpose-built accommodation. New developments offering spacious en-suite bedrooms, accessible communal areas, secure dementia gardens and energy-efficient facilities may therefore provide a valuable alternative to older converted properties.
Every proposed site must be considered individually. We assess the local older population, existing bed supply, competing homes, achievable weekly fees, hospital-discharge demand, workforce availability, transport links and planning constraints before determining the most appropriate development strategy.
Would you like to learn more about how we can help you with your next residential or commercial project, fill in your details and a member of our team will be in touch.
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